Your business hasn’t
lost its fire.
It may just have lost its way.

Firestarter Group helps established businesses diagnose what’s holding them back, fix the problems and find their next stage of growth.

TurnaroundGrowthFractional LeadershipExit & Succession
When things aren’t working

What’s holding your business back?

It could be falling sales, declining margins, management stretched, or a need for investment, exit or a fresh approach.

Whatever the challenge, let’s find out what’s really going on — and how to fix it.

Our services

Turnaround

Something has gone wrong. Let’s fix it.

Rapid diagnosis. Cash protection. Commercial discipline. Practical recovery.

Growth

More potential than current performance.

Sharper proposition. Better sales. New markets. New routes to revenue.

Fractional Leadership

The right experience, when you need it.

Flexible senior support for a day, a project, a month or a defined period.

Exit & Succession

Build the business before you sell it.

Strengthen performance, improve value and prepare for succession, investment or sale.

The Firestarter Advantage

55 years of experience.
35 businesses. 150+ specialist Wizards.

One experienced outside perspective — backed by 150+ specialist Wizards when the problem requires deeper expertise.

£1 → £4.6mAcquired Carlsbro Electronics for £1 with £900k turnover and £500k losses. Rebuilt it to £4.6m turnover and sustained profitability within eight years.
£250k → £14mGrew JME from £250k to £14m in six years, supplying the UK’s largest B2C retailers.
4,000+Built Heaton Party Company’s B2B digital platform from a standing start to more than 4,000 trade clients.
Who we help

Established businesses across sectors.

▦Construction
⚙Manufacturing
🛒Retail
🖥Technology
🌐International Trade
✏Media & Creative
🎓Education
◯B2B & B2C
▱Products & Services
Firestarter Foundation

Starting rather than established?

Firestarter Foundation is our not-for-profit community, built by founders, for founders.

Visit Firestarter Foundation →